Video marketing embedded in the heart of editorial content.
Staying top of mind with your target audience means engaging them across multiple channels. Advertising in Informa’s well-read brand newsletters places your message alongside valuable industry news, columns, best practices and more. Daily, weekly or monthly – your brand directly in the inboxes of professionals.
- Optimal user experience
̶ Plays when visible on user’s screen, pauses when user can’t see it onscreen; resumes when in view again
̶ Audio starts on user initiated click
- Premium environment for short 30-60 second videos – below the fold between two paragraphs for more focused, attentive viewer engagement
- Guaranteed viewability – only plays when more than 50% in view on user’s screen
- First quartile
- Third quartile
- Complete rate %
- Click rate %