B2B Marketing

Trends Report

FOCUS ON AVIATION

Which content marketing strategies deliver the strongest ROI?

 

Where do teams plan to increase their budgets?

 

What traditional marketing methods deserve a renewed commitment?

The 2018 B2B Marketing Trends Report answers these questions and more. Based on a survey completed by B2B Marketers who have direct involvement in their organizations’ marketing decisions, the report provides an incisive look at the current climate of B2B marketing, and where it’s headed.

What’s inside

  • Top tactics in 2018
  • Strongest ways to engage the best leads
  • Where B2B marketers feel most confident
  • How marketers achieve relevance and alignment
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2018 b2b report cover

Complete the form to download the 2018 B2B Marketing Trends Report

2018 Most Effective Lead Generation Tactics

em-home-icons-tradeshow

Event Tradeshows

0 %
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Company Website

0 %
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Email Marketing

0 %
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Social Media

0 %

Top Content Marketing Tactics Used in 2018

Industry Events
62%
Social Media
58%
Newsletters
50%
Article Posting/Native
43%
Blog Post
39%
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ResearchOpportunities include:



  • Brand perception studies


  • Features/functionality preferences


  • Buying patterns


  • Industry salary surveys


  • New product concept surveys


  • Website quick polls


Empower customers to make better decisions and establish thought leadership with actionable research-backed studies.
Event MarketingOpportunities include:



  • Webinars (including Custom Spotlight)


  • Editorial Webinars


  • Personal Learning Video


  • Webinar Key Takeaways


  • Fast Chat


  • In-person events


  • Virtual Events


  • Virtual Round Tables


Captivate your audience with unparalleled engagement through our event marketing offerings.
Direct MarketingOpportunities include:



  • Email Services


  • List Rental Services


  • Audience Extension


Target your audience based on demographics, behaviors or interest, allowing for more personalized messaging.
Lead ServicesOpportunities include:



  • Lead Generation


  • Content Syndication


  • Content Lead Touch


  • Webinar Lead Touch


Drive real results from your audience with lead solutions designed to increase conversations, insights, and customer ROI.
Content MarketingOpportunities include:



  • Custom Content Channel


  • Engagement Center


  • Custom Content Development


  • Custom eNewsletters


  • eBooks


  • Explainer Videos


  • Infographics


  • White Papers


  • Native/Sponsored Content


  • Storyscape


  • Content Multiplier


  • Podcasts


Capture audience attention and generate results through content marketing solutions that entertain, educate, and engage.
AdvertisingOpportunities include:



  • Print display advertising


  • Banner Ads


  • Native Advertising


  • Brand eNewsletter advertising


  • In-article video advertising


Display and/or digital advertisements promote a product, service or brand. Multiple options to build brand awareness and drive user engagement.
Contact Us TodayContact us today to learn more about how we can help you achieve your marketing goals.