B2B Marketing

Trends Report

FOCUS ON AVIATION

Which content marketing strategies deliver the strongest ROI?

 

Where do teams plan to increase their budgets?

 

What traditional marketing methods deserve a renewed commitment?

The 2018 B2B Marketing Trends Report answers these questions and more. Based on a survey completed by B2B Marketers who have direct involvement in their organizations’ marketing decisions, the report provides an incisive look at the current climate of B2B marketing, and where it’s headed.

What’s inside

  • Top tactics in 2018
  • Strongest ways to engage the best leads
  • Where B2B marketers feel most confident
  • How marketers achieve relevance and alignment
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2018 b2b report cover

Complete the form to download the 2018 B2B Marketing Trends Report

2018 Most Effective Lead Generation Tactics

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Event Tradeshows

0 %
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Company Website

0 %
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Email Marketing

0 %
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Social Media

0 %

Top Content Marketing Tactics Used in 2018

Industry Events
62%
Social Media
58%
Newsletters
50%
Article Posting/Native
43%
Blog Post
39%
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