Engage_Product_Deck_Aviation Week

Establish subject-matter expertise around key industry topics.

White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results. Informa-developed white papers help you establish subject-matter expertise and thought leadership. They are also effective at generating high quality leads when paired with a lead generation program.


  • End-to-end program management including topic discovery, content development, design, and production
  • Experienced editors or subject-matter experts work closely with you during content creation process to ensure messaging is on target
  • Can include text, images, graphs/charts, embedded links, and sidebar with existing client content (e.g. testimonials or case history)
  • Own the content asset and use across various content marketing initiatives


  • Positioning as industry expert
  • Educating & persuading without selling
  • Generating demand
  • Accelerating decision making